{"id":17013,"date":"2026-11-04T15:35:22","date_gmt":"2026-11-04T23:35:22","guid":{"rendered":"https:\/\/empresomos.org\/?p=17013"},"modified":"2026-11-04T15:38:06","modified_gmt":"2026-11-04T23:38:06","slug":"unicornios-valor-economico-y-social-real","status":"publish","type":"post","link":"https:\/\/empresomos.org\/es\/unicornios-valor-economico-y-social-real\/","title":{"rendered":"Unicornios: \u00bfValor econ\u00f3mico y social real?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17013\" class=\"elementor elementor-17013\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a95e1c e-flex e-con-boxed e-con e-parent\" data-id=\"7a95e1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3268334 elementor-widget elementor-widget-text-editor\" data-id=\"3268334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">\u00bfUna valoraci\u00f3n de mil millones de d\u00f3lares equivale a generar mil millones de d\u00f3lares en valor?<\/p><p>Durante la \u00faltima d\u00e9cada, los <em>unicornios<\/em> (startups privadas valoradas en m\u00e1s de US$1,000 millones) se han convertido en un s\u00edmbolo del \u00e9xito emprendedor. En 2013, hab\u00eda 43; para 2022, la cifra superaba los 1,000.<\/p><p>En el art\u00edculo <em>\u201cChasing mythical creatures\u201d<\/em> (Journal of Business Venturing Insights, 2023), <strong><a href=\"https:\/\/www.linkedin.com\/in\/andreas-kuckertz\/\" rel=\"nofollow noopener\" target=\"_blank\">Andreas Kuckertz<\/a><\/strong>, <strong><a href=\"https:\/\/www.linkedin.com\/in\/mscheuss\/\" rel=\"nofollow noopener\" target=\"_blank\">Maximilian Scheuss<\/a><\/strong> y <strong><a href=\"https:\/\/www.linkedin.com\/in\/per-davidsson-3985a61\/\" rel=\"nofollow noopener\" target=\"_blank\">Per Davidsson<\/a><\/strong> cuestionan esta visi\u00f3n a partir de tres argumentos:<\/p><ul><li><strong>La etiqueta es ambigua y puede manipularse f\u00e1cilmente.<\/strong> Una valoraci\u00f3n refleja el precio que un inversionista acept\u00f3 pagar por una peque\u00f1a participaci\u00f3n en una empresa. No demuestra cu\u00e1nto vale la empresa en su totalidad ni cu\u00e1nto valor genera.<\/li><li><strong>Los unicornios son casos extremadamente at\u00edpicos.<\/strong> Centrarse en ellos deja de lado las m\u00faltiples formas que puede adoptar el emprendimiento. Las peque\u00f1as y medianas empresas (pymes), por ejemplo, emplean a una proporci\u00f3n significativa de la fuerza laboral.<\/li><li><strong>Perseguir valoraciones elevadas puede incentivar ineficiencias y comportamientos poco \u00e9ticos.<\/strong> En algunos casos, esto puede conducir a cifras infladas, a medida que se ampl\u00eda la brecha entre la valoraci\u00f3n financiera y el valor real generado.<\/li><\/ul><p>Los autores recomiendan dejar de priorizar las valoraciones financieras y centrar la atenci\u00f3n en la <strong>creaci\u00f3n de valor a trav\u00e9s del emprendimiento productivo<\/strong>.<\/p><p>Para Centroam\u00e9rica, esta reflexi\u00f3n nos recuerda que no debemos evaluar nuestros ecosistemas emprendedores a partir de un \u00fanico modelo de \u00e9xito. En EmpreSomos, creemos que fortalecer el capital humano y social emprendedor implica reconocer esta diversidad.<\/p><p><strong>\u00bfQu\u00e9 deber\u00eda importar m\u00e1s al evaluar el \u00e9xito emprendedor?<\/strong> \ud83d\udc47<\/p><p>\ud83d\udcc4 Art\u00edculo de acceso abierto: <a href=\"https:\/\/lnkd.in\/gx63E8Xm\" data-rich-text-autolink=\"\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/lnkd.in\/gx63E8Xm<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1a56c elementor-widget elementor-widget-image\" data-id=\"0f1a56c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/empresomos.org\/wp-content\/uploads\/2026\/11\/Unicornios_-valor-real-mas-alla-de-la-valoracion-576x1024.png\" class=\"attachment-large size-large wp-image-17023\" alt=\"\" srcset=\"https:\/\/empresomos.org\/wp-content\/uploads\/2026\/11\/Unicornios_-valor-real-mas-alla-de-la-valoracion-576x1024.png 576w, https:\/\/empresomos.org\/wp-content\/uploads\/2026\/11\/Unicornios_-valor-real-mas-alla-de-la-valoracion-169x300.png 169w, https:\/\/empresomos.org\/wp-content\/uploads\/2026\/11\/Unicornios_-valor-real-mas-alla-de-la-valoracion-768x1365.png 768w, https:\/\/empresomos.org\/wp-content\/uploads\/2026\/11\/Unicornios_-valor-real-mas-alla-de-la-valoracion-864x1536.png 864w, https:\/\/empresomos.org\/wp-content\/uploads\/2026\/11\/Unicornios_-valor-real-mas-alla-de-la-valoracion.png 941w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfUna valoraci\u00f3n de mil millones de d\u00f3lares equivale a generar mil millones de d\u00f3lares en valor? Durante la \u00faltima d\u00e9cada, los unicornios (startups privadas valoradas en m\u00e1s de US$1,000 millones) [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":17014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[118,1],"tags":[],"class_list":["post-17013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized","entry","has-media"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/empresomos.org\/es\/wp-json\/wp\/v2\/posts\/17013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empresomos.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empresomos.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empresomos.org\/es\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/empresomos.org\/es\/wp-json\/wp\/v2\/comments?post=17013"}],"version-history":[{"count":8,"href":"https:\/\/empresomos.org\/es\/wp-json\/wp\/v2\/posts\/17013\/revisions"}],"predecessor-version":[{"id":17027,"href":"https:\/\/empresomos.org\/es\/wp-json\/wp\/v2\/posts\/17013\/revisions\/17027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/empresomos.org\/es\/wp-json\/wp\/v2\/media\/17014"}],"wp:attachment":[{"href":"https:\/\/empresomos.org\/es\/wp-json\/wp\/v2\/media?parent=17013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empresomos.org\/es\/wp-json\/wp\/v2\/categories?post=17013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empresomos.org\/es\/wp-json\/wp\/v2\/tags?post=17013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}